FAQs
Got a question for me?
I’ve answered a few below, but if you have more, just reach out!
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I work with agency owners and their teams to get their businesses unstuck, with the goal of making them more profitable and preventing burnout. A business coach tends to have broad experience across industries. My difference is that I've spent my entire career in the creative field, sitting in every seat. Designer, freelancer, owner, ops, biz dev, sales, account management. I'm not advising you from the outside. I've lived it.
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I’m a bit of both. Consultants give answers. Coaches question your answers. And those fancy documents don’t exist when you work with me. From the first session, you'll have actionable items you can start on immediately. Our time together isn't prescriptive either. It's tailored to your situation. Sometimes it feels more like business therapy. Other times we get granular and talk about specific tactics to build and maintain momentum.
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I owned one for six years and have worked inside many others. I've had a front-row seat to what works, what doesn't, and what to avoid if you want to be in it for the long haul.
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The Footing engagement is designed to surface what's working and what isn't, and to start dialing in where we need to focus. At the core of every agency, it comes down to five things: pricing, pipeline, process, positioning, and people. The specifics are yours, but framework gives us a solid starting point.
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Working with me means I’m in your corner. If we're on a weekly cadence, those meetings get set during our initial session. You'll have homework, and when we come back together, we work through it. It's easy to get buried in the production side of your business. We make sure the business side gets at least as much attention. If I’m working with one of your team members, the same info applies.
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You can pick what speed you want to move with the different packages. As little as one to two hours per week or per month. More time together means quicker results. But sometimes you just need to get started, go slow, and let the results build. That's okay too.
If you’re feeling underwater, let’s start with me working with your right-hand person. That will give you the space to work on other aspects of your business.
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Nope, because any results depend on you. You get out of this what you put in. If we identify what's holding your business back and you don't work on it, nothing changes. What I can tell you is that you'll leave with a clear picture of what's actually going on and a specific talking points on what to do about it.
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If you'd rather stick with hourly billing and guesswork, this isn't for you. If you want to hustle your way to burnout, I'm not your person. And if you love the chaos and running without any kind of plan, we'll probably frustrate each other. This is for owners who are ready to be honest about what's not working and actually do something about it.
Who this is for:
Small creative studios — branding, design, web, marketing, digital. Usually under 10 people. Usually founder-led.
You're good at the work. You've built real client relationships. But there's a gap between where you are and where you want to be, and you can feel it even if you can't name it exactly.
You're not looking for a coach who's never run a business. You want someone who's been in the room, made the mistakes, and has the scar tissue to show for it.
Who this isn’t for:
Studios that are looking for someone to validate what they're already doing. Owners who aren't ready to hear honest feedback. Businesses that want tactics without strategy.
I'm direct. Warm, but direct. If that's not what you're looking for, I'm probably not the right fit.

